Integrated marketing is the holistic approach to communication in marketing. It is about making sure that you are being consistent in your marketing plan both online and offline. This will help you by optimizing your marketing and investing your money towards the most effective approach.
We should look at marketing in two segments – online and offline. Marketing is shifting and you will find the most optimum result by utilizing an integrated “multi-channel” approach.
You need to ensure that your marketing campaign is seamlessly executed across all platforms, with a consistent tone and message both online and in print. Target your budget towards the best mix of marketing opportunities for your business.
Ensure that overall brand design, ideas, and marketing intelligence contribute to deliver a more creative and insightful strategy for your business. Consistency is the key in making sure that consumers understand your marketing message.
In the recent years, the emergence of mobile marketing and social marketing is a sign that traditional marketing may continue to diminish. Companies now heavily integrate social media and mobile marketing into their overall marketing plan.
Customers will continue to search online for information and purchase online. Online marketing is easy to measure. Real time statistics will allow you to adapt a marketing message quickly and track the results. Marketing is about spending your dollars to where the consumers are, which nowadays, is online.
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Have you used online and offline marketing strategies to increase your companies visibility? Share your thoughts and questions in the comments box below. We’d love to hear from you!