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How to Get Results with the 4 Rules of Social Media

Think about the biggest social scene that you could ever put yourself smack in the middle of. It’s happening right now, it’s happening on the internet and it’s happening in social media.

Everybody’s hanging out in Facebook. Everybody’s hanging out on Twitter. Everybody’s hanging out on Youtube. And you can get in front of all these people who are hanging out and you can have them know, like, and trust you and build your social networks.

Rule Number 1: Focus on who you’re being more than what you’re doing

Lighten up and start to have some fun. You know when you’re having fun and you’re excited about something, have you noticed it just attracts people to you? Focus on who you’re being and more than what you’re doing.

Rule Number 2: Add Value

What is value? Value is anything that makes a difference in another person’s life. Maybe it inspires somebody. Maybe it brightens up their day. Maybe it makes them smile. Maybe it helps them to see something in a new way. Maybe it helps simplify something. Value is something that makes a difference in another person’s life.

You want to be offering value everyday. To offer value, you have to give up the agenda. So if you’re giving something to try to get something, people can smell it from a mile away. Give value to get value. Give value to make a difference and give value to be that person that people want to be around. And you’ll never go wrong with social media.

Rule Number 3: think of creative ways to offer your value

You don’t have to copy anybody else. So come up with creative ways to offer value to people. Think of creative ways to connect with people and make a difference in people’s life every single day.

Rule Number 4: Consistency

Have a consistent presence in the social networks. You want to show up everyday so people know who you are and they get to know you better. So show up everyday. Be consistent.

You can automate a lot of this. There’s many websites you can use so that you can have a consistent presence even if you’re not consistent yourself.

Bring video into the Mix

If you’re allowing people to see you on video, you’re letting them into your world. It’s being authentic and real and you get to have people know, like, and trust you, if you’re brave enough to put yourself out there on video. So start doing video, and start allowing people to know who you are.

Pick up the phone and arrange a coffee

Pick up the phone and call them with no agenda. Call them and say “Hey look, I just want to connect with people from my friends here in Facebook. And I love your energy and thanks for all your great comments. Tell me a bit more about yourself.”

The next level is meet people in person. Events are a great opportunity and also if someone’s in your local area say “Hey Look, we’ve been friends in Facebook for a while. I’d love to meet for coffee. Are you available tomorrow?”. If you sit down and have coffee with that person you’re going to be much more likely to do business together.

So think outside the square, you have these different levels of connecting.

Your Turn

Have you generated business leads through social media? Have you connected with someone face to face that you’ve met through social media? Leave a comment below.