High rankings in the Search Engine Results Pages (SERP) are no longer enough. These days rich snippets are part of increasingly enhanced SERPs designed to help people make decisions before they click. Snippets are the lines of additional information that […]
What are Rich Snippets and How to use Them Read More »
Many people in the SEO industry try to only concentrate on links coming in not knowing that outbound links are also very important. They know that valuable outbound authority links are part of what Google likes to see as part
Outbound Authority Links – How to Use Them Read More »
A press release will get increased visibility and more views by employing SEO along with it. It is an easy way to get more traffic, but before you start optimizing your press release, you need a good story to get
How to Write an Effective SEO Friendly Press Release Read More »
Internet marketers had a pretty good idea how the Google algorithm worked before Panda came around. It was easy – target a few keywords, write content geared towards those keywords and build backlinks. Create, maintain, repeat. Though this process was
Google’s Freshness Score – How Fresh is your Content? Read More »
What is Facebook SEO? Most people who use Facebook don’t use much of its expansive functionality at all. Most people use it as a social network; simply view and update their wall, upload videos and photos to their profile and
Facebook SEO and Edgerank Read More »
Content silos are used by big websites to get ranking on keywords. The strategy was pioneered by Bruce Clay of Australia. Siloing of a website requires a multi-step process of planning and implementation. Step 1: Begin the process of siloing
Content Silos & Website Structure Read More »
SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. But search engine research shows that almost 85% of the factors that determine how a web page is ranked in a
Best Practices for SEO Copywriting Read More »
Let face it, when it comes to marketing and advertising small details can have a huge impact in your business. But there are also big details that create even bigger impacts, like Google’s Zero Moment of Truth (ZMOT). ZMOT –
Google’s “Zero Moment of Truth” (ZMOT) Read More »
Improve Google Rankings using Facebook When Facebook launched the ability to embed Facebook comments on third-party websites, a lot of publishers saw it as a great advantage: not only would it improve traffic by exposing their content to others on
Using Facebook Comments to Improve Google Search Rankings Read More »
Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Presently, we are seeing shifts in the marketplace as brands realizing that they can move from just pushing adverts to actually pulling interested
Content Curation and Building Thought Leadership Read More »
